This delicate, heartfelt, & adventure-inspired brand is finally pouring out from the folders on my desktop and making it’s way onto the blog!
Devin and I worked together this summer to create a brand that not only reflects the style of her stunning photography, but visually brings to life her personality and allows potential clients to imagine what it would feel like to shoot with her! Using her photography as the basis for creating her mood board, we wove together photos with bursts of natural sunlight, editorial adventure moments, & soft romantic touches.
We pulled out colors inspired by the natural outdoor beauty found in practically every shot along with playful pops of color to bring in a bit of her southwestern vibe!
Once we had a visual platform to form the foundation for her brand emotions, I jumped into logo design! I sketched out delicate yet playful marks brainstorming ideas with elements like mountains and even a blackberry (for a fun twist on her name!)
After pouring over logos and several chats about the heart & direction of her brand we landed on this beautiful diamond & southwestern inspired mark in a quiet, natural mauve. It showcases the delicate elegance of her wedding photography, while weaving in a bit of personality & southwestern flair!
We designed a soft & beautiful pattern out her main mark for her to use as envelope liners, on the back of business cards, or as background designs for her Investment and Welcome Guides!
All of her beautiful marks were pulled together in the final brand board shown below. The perfect starting point for this wonderful new season of business and successful rebrand!
Here’s what Devin had to say about our journey together –
“I recommend Kristen Fulchi Design Studio to anyone with a business and who struggles to see their own brand. I had no idea what mine was or even where to begin. Kristen had an interview for me, looked at my work and came up with some ideas for me to look at, and the brand/logo I went with was perfect, it just screams ME! Also, Kristen is super sweet! 10/10 would recommend!”
Photography by Devin Berry Photography