This light, bright, and airy brand photoshoot for Jess, XO was such a joy to shoot! Jess is a copywriter who works so deeply with clients to pull out the words they never dreamed could possibly describe their brand. She helps clients discover their brand voice, write full website copy, and can even help develop full blown welcome sequences. She’s pure magic!
Jess is a service-based company, a type of company most people wouldn’t typically imagine a commercial photoshoot would be a match for. They’d imagine an in-person brand photoshoot or stock imagery, but commercial photography? Hm, no. But, guess what? So not true! Without a product and without shooting the person behind the brand, we can still capture stunning images that beautifully incorporate a brand’s colors & emotions, tell a brand’s story, and communicates their offerings!
I’d already worked with Jess back in August to develop her full brand identity & marks, style & shoot brand images, and develop & design her website. We had her base images, but after chatting with her a bit, we knew we wanted images that flowed perfectly with the upcoming seasons. Toning down the major pops of bright pink & blue that fit a little better with summer, and bringing out more of the camel, grey, and white tones in her brand to fit with the cooler season ahead.
We shot images that worked perfectly for the current fall season, the upcoming holiday season, and that flowed beautifully on into the new year!