web design


warm coffee, sharp pencils, & good reads 

welcome to the blog



Bright & Playful Brand Launch for J + Porter Home


Rikki, from J + Porter Home, had been dying to take her brand through a redesign for quite awhile. We’d been in contact for almost a full year before life and business perfectly aligned to create the right time for a full brand refresh.

We dove in head first, working through my signature brand questionnaire, pulling out core emotions, values, mission, voice, target audience, and her absolute ideal client.

Rikki wanted to create a brand that inspired and created so much joy that women could instantly see her beautiful products in their home or wrapped up in a gorgeous box to be gifted to their besties – to be the go-to shop for gal-pal gifts and home accents.

Working through a collaborative Pinterest board (that originally had lots of black, whites, and neutrals from an old direction!), I pulled bright, colorful, playful images that made you feel simply happy. A quiet joy that spreads across your chest and a slow smile that works it’s way out. Then it all slowly culminates into pure inspiration that makes you want to instantly take action. Let’s go redecorate our home RIGHT NOW!

And the beautiful end result is below….and also on the massive mood board wall in the studio!


We brought down the brightness of the original yellow just a smidge and moved onto logo concepts…

…and this one was the very first one I designed!

I finished it, threw my hands up, and knew instantly this was the perfect logo for her!



I sent over the email and got this immediate reply…

“Omg I love you and I love this!!”

That was it, we nailed it in our first shot!

I sent over a couple of styled images, like this one below…


Along with this fun, colorful pattern that she could use on envelope liners, tissue paper, the back of business cards, and even cute packaging inserts!



After we drew up the little details like her favicon and secondary logos, I put it all together on one beautiful styled brand board, so at a glimpse she could visualize her entire brand.

And then this little gem landed in my inbox…

“Omg omg omg. I cannot wait to release this to the world!!!!”

I love chatting with clients and pulling out all of those wonderful emotions and bringing it to life through design. J + Porter Home’s new brand refresh is inspiring, colorful, just this pure happiness that I’m so excited I was able to create!

Here’s what Rikki had to say about working together…

“Where do I even start to express how happy I was that I decided to work with Kristen to do some re-branding for my online store? She was AMAZING and her talent is out of this world. Since I am online only branding is everything and I wanted to do a little facelift to my logo and some of my social media concepts. I stumbled upon Kristen about a year prior to working with her because her Instagram was just so dang pretty and I knew I wanted to work with her almost immediately. After chatting for a bit it felt like we were old friends and she made the whole process so so so easy! I filled out a (super fun) survey and from the answers I gave her she took that and knocked my new logo and re-brand out of the park on the first try. I HIGHLY recommend working with Kristen and look forward to working with her again in the future!” – Rikki

If you’re thinking of working together this year, then let’s chat! I’m only taking on two clients a month this year to make sure we can dive deep into your project and truly create a strong brand foundation that flows through to every single touchpoint!

Thinking of Working Together

I can’t wait to chat and hear your beautiful story!

Leave a Reply

Your email address will not be published.