Who: Kierra at The Mod Collective
What: Brand Photoshoot
Where: In the KFDS studio
Style: Luxury, Minimal, Boho
Details: Custom prop-sourcing purchased
Goal: Imagery that represents the company’s rebrand, evokes a luxury, boho-inspired feel, and captures detail shots as well as action shots and headshots
Kierra is the owner and talented designer behind The Mod Collective, a brand & web design company, much like my own right here at KFDS. We originally met through a mastermind group and when she moved down to Miami for the summer we just knew we had to schedule a coffee date to finally meet in person.
It was then that she asked if I’d do a brand photoshoot for her company – one that brought to life her new rebrand she’d be launching in the fall. It was an immediate “yes!” from me as we instantly dove into details.
She shared that wanted the shoot to evoke luxury with minimal style and a hint of boho and wanted to focus not only on shots of her, but on detail shots of her work, her hands in action, and styled prop shots she could use throughout her site and social platforms.
In the weeks leading up to her shoot, Kierra sent over inspirational images, a color palette, and a full brand brief to make sure I had all the insight I needed on her rebrand. And of course, I RAN with it.
I sourced props from our studio and went out on a shopping trip prop-hunt for even more brand-specific props just for Kierra as we chatted back and forth about which items to bring into the shoot. I made sure we had pampas, coffee, a boho rug, and even on-brand washi tape to hang up her mood board.
From there we determined we would shoot in studio, here in my home, and I styled her entire first scene the day before so she could instantly walk into the room and be fully immersed in her brand. I laid out all the props, set up a second room for a minimal shoot, wrote out a detailed shot list, printed out some of Kierra’s work to have on hand, and sent over all the last minute details to her – like to remember to paint your nails!
It was finally shoot day and all the magic you’re about to see happened with moody pop music playing in the background, lots of Instagram sneak peeks, and of course Starbucks!
Here are the gorgeous images from Kierra’s luxury, minimal, boho-inspired brand photoshoot –
Looking to schedule a brand photoshoot just like this? Let’s chat!