Designer, Developer, Photographer

and non-stop idea generator

As a full-service design studio, we partner with e-commerce companies, like yourself, to transform your brand – taking it from overlooked to desirable and from blah to cha-ching.

We love walking our clients through the entire process, from concept to completion, and taking care of everything they need in-house (read: no more trying to coordinate with multiple companies!)

We specialize in -

+ brand strategy + design
+ packaging design
+ web development + design
+ commercial product photography

That means never having to leave our studio to get your brand up and running and the amazing feeling of speaking to one person throughout the entire course of the project.

We turn your customers into raving fans

What we believe

When we team up, we fully embody your business and treat it as if it were our own. That means we’re thinking strategically not only about design elements, but packaging, website flow, photography, and every aspect of your business. We LOVE giving ideas and recommendations for bringing your branding on through into a full customer experience.

We believe in...

Intentional design based on strategy – design that resonates with your audience, makes them light up inside, and feel compelled to buy

Consistency and ensuring that your strategic design is brought to life throughout every touchpoint of your company

Carefully crafted magic and bringing detailed surprises into your project that not only put a smile on your face, but your customers as well




Hey, I'm Kristen!

The designer, developer, photographer, and owner of our Miami-based design studio - slightly obsessed with coffee, interior design, and our three adorable cats.

Design wasn’t always the plan, but serial entrepreneur was. I started out this journey similar to you, idea in hand, and ready to tackle the world of entrepreneurship. I owned a customizable gift box company and had the most difficult time getting things up and running, with a launch date pushed back almost a year. I interviewed multiple designers, had the hardest time finding someone I could trust, and eventually landed on a designer only to find out that their idea of  "feminine design" was bright red and blue – insane, right?

With my budget blown on designs I couldn’t use, I hit the DIY route and spent a year learning every, single program. The business launched, was such a wonderful success, and I was beyond happy packaging gifts. But something else happened I would have never expected - I began getting inquiries for design. People loved everything so much they wanted me to do the same for their business.

The rest is history as our design studio was born, gift box company sold to a lovely lady in Oregon, and four years down the road I’ve fallen into my calling. I’m able to help entrepreneurs avoid that year long pitfall and DIY route, and guide them through successful design.


You can find me in my home studio office, next to my magazine-filled wall with cut-outs and Pantone colors bringing all of my virtual mood board dreams to life.

There’s most likely a cold cup of coffee on my desk that’s been reheated twice already, Disney movies playing in the background, and a cat cuddled up on my desk as I’m lost in thought designing a new brand concept in Illustrator.


That about 

sums it up!

Kristen Fulchi

Meet the KFDS Team





Explore the experiences below

Ready to Dive Deeper?

Brand Design

Web Design