Web Design

Website Design & Development for E-Commerce Businesses

We take dull Shopify websites & transform them into inspiring online experiences

turning strangers into customers that buy again and again

Your website needs to capture the attention of a visitor in less than 5 seconds so they don’t click that big, red “X” and leave for good, forgetting your website ever existed.

It seems insanely short and a tough order for your homepage to fill, but I can bet you’ve left a website yourself when it simply didn’t meet your expectations.

Finding the right balance between design and conversion strategy (and those tricky bits of code), can feel overwhelmingly difficult – especially when you’re just learning the platform.

That’s where we step in – Shopify Experts & Branding Geniuses – weaving gorgeous aesthetics with strategic visitor maps to design a website built just for your business.

Design & Conversion Strategy

To put it simply, it’s built for e-commerce. That means every feature and function on the site is designed and built with a product business in mind.

Order processing, product creation, collection sorting, discount/sales features, and every other thing you can think of is designed to make running a business on the backend easy.

I’ve run two product-based businesses personally, have worked with many platforms, and can tell you that Shopify is hands down the best platform out there for the day-to-day operations of growing & scaling your business.

Why Shopify?

Let's design together

What we Believe

When we team up, we fully embody your business and treat it as if it were our own. That means we’re thinking strategically not only about design elements, but packaging, website flow, photography, and every aspect of your business. We LOVE giving ideas and recommendations for bringing your branding on through into a full customer experience. 

Ready to find out what that customer experience could look like for your business?
Let’s hop on a free consultation call and see how we can bring it all to life! 

book a consultation

The Experience

our detailed, step-by-step process


We’ll jump on a free consultation call to chat all about your company, where you might be struggling, and how we can help bring things together. After the call we’ll send over a custom proposal breaking down all of our recommendations for your review and approval.

consultation call


If you’d love to move forward we’ll send over a contract, invoice, and timeline to reserve your start date. Once signed and paid, we’ll send over our Web Design Questionnaire and a link to our shared Dropbox folder to begin collecting content.

booked & signed


If we’re working on brand design, packaging design, or photography together we’ll jump into that portion of our project first. If not, we'll skip straight to step 4.



We’ll pour over your questionnaire and sift through those Dropbox images to create a detailed site map. We’ll then jump into the very beginning stages of getting everything set up on the backend and move into designing.



We'll send over a screenshare video detailing every page of your new website and sharing the strategy behind the design.



After watching the website screeenshare video, you'll jot down any notes for tweaks in our revision questionnaire and we'll get to work refining your site.



We’ll do one last run-through of your site before we prep for launch, making sure that every button works and any typo is fixed.



Yay! It’s launch day and you’ll get to share your new website with the world!

Launch Day




Packaging design

- take a peek at some of our favorite projects -

Our Curated Portfolio

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I absolutely loved working with Kristen, and would HIGHLY recommend her services. She makes herself totally available to clients, communicates well, and is a crazy FAST worker. Her attention to detail is wonderful. She thought of things that I never would have, but also was incredibly open to my ideas, so it felt like a true collaboration. Any request I made, she did, and if it literally wasn't possible, she thought of a perfect solution. She was 100% worth the investment and I could not be happier I found her! I will be recommending her services to everyone I know.

She was 100% worth the investment

All She Wrote

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Kristen was a dream to work with, extremely professional and responsive, while also perfect in her creativity and her ability to understand my brand. We did a complete rebranding and a new website, I could not be happier and once I received the final files all I could think was "I am so happy I picked Kristen for the job!" 
There is so much more to say, but I will sum it up by saying everything that was done was done to perfection: Branding, website and IT technicalities, help with launch marketing and more!

I am so happy I picked Kristen for the job

Powder Couture

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I don't think words can express how amazing it was working with Kristen!! Her thoughts, opinions, and ideas were so valuable in helping me create a cohesive website, logo, photos, and investment guide for my company! All of the business material Kristen created is 100% me!! She gave me the confidence boost I needed to put myself out there and increase my prices! Kristen is professional, knowledgeable, and a super sweet person! I loved that she gave me the tools I needed to maintain my website and marketing materials on my own! I would (without a doubt) recommend her to anyone looking to brand or refresh their marketing material! She's AMAZING!!

She gave me the confidence boost I needed to put myself out there and increase my prices!

love fern design studio

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Where do I even start to express how happy I was that I decided to work with Kristen to do some re-branding for my online store? She was AMAZING and her talent is out of this world. Since I am online only, branding is everything and I wanted to do a little facelift to my logo and some of my social media concepts. I stumbled upon Kristen about a year prior to working with her because her Instagram was just so dang pretty and I knew I wanted to work with her almost immediately. After chatting for a bit it felt like we were old friends and she made the whole process so so so easy! I filled out a (super fun) survey and from the answers I gave her she took that and knocked my new logo and re-brand out of the park on the first try. I HIGHLY recommend working with Kristen and look forward to working with her again in the future!

she knocked my new logo & rebrand out of the park on the first try!

j + Porter home

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I had been dying to work with Kristen on a project for months, so when it came time for my wax seal collection to be photographed I knew that she was the person I wanted behind the camera! Not only was everything communicated to me in a professional and timely manner, but I also got my gorgeous photos back even quicker that I originally expected and I have never been SO HAPPY with photography work for my business ever before. I am dying to get these images uploaded to my website for my wax seal collection! There's no way I could've done it myself.

I have never been SO HAPPY with photography work for my business ever before

Elisa Anne Calligraphy

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Kristen was a dream to work with! She literally brought my dream to life right before my eyes!!! I went into the branding + website creation process super unclear on what the final brand would look like. Not only was the logo utter perfection, but the final branding/design and website was everything I'd hoped for and more! She has a killer eye for design that I never could have brought to life had I tried to DIY my own website. I'm so wildly grateful for you Kristen!!

She has a killer eye for design that I never could have brought to life had I tried to DIY my own website!

the real female entrepreneur

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I cannot say enough kind things about Kristen. I hired Kristen to re-design my website and freshen up my brand identity. And am so glad I did. No matter what technical obstacles we came across, Kristen was in my corner the entire time, always emailing me the day of and being so clear and considerate. I do NOT speak tech but she broke down everything for me, walked me through all of the changes and was a pure joy. She made me feel confident and up-leveled everything for me. I will be using her in future for everything website and branding! Thank you Kristen for being a remarkable human being!

She made me feel confident and up-leveled everything for me!

amy bone photography

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after working together,
our clients have...

3x their orders in one week of launch

been able to charge a premium for their products


Let's Get started!


Frequently Asked Questions

book consultation

book your free consultation

& transform your website into an online experience

Get things started!